"Champions aren't made in the gyms. Champions are made from something they have deep inside them -- a desire, a dream, a vision." (Muhammad Ali)

My name is Stephen Cleary. I'm Irish, and crazy about sport. After graduating with a degree in Interactive Multimedia Design, I started a Masters in Sport Management at the University of Ulster to further my interest in sport business and the online world. In February 2012 I began a dream internship with adidas in their International Marketing offices in Amsterdam, working for the Digital Football Marketing team. I'm a massive Liverpool FC fan and also blog at @SC1Sports.

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